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B2B compared to B2C digital marketing Digital marketing methods work for B2B (business to business) and B2C (business to shopper) companies, but best procedures differ noticeably between the two. Here's a more in-depth look at how digital marketing is Utilized in B2B and B2C marketing strategies. B2B purchasers have a tendency to obtain extended determination-generating procedures, and thus longer profits funnels.
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